Writing and editing (creative, magazine editorial, copy, marketing, emails, press releases, blogging, website content, newsletters, donation and fundraising appeals), social media, marketing, customer service, Microsoft Office, WordPress, Adobe CreativeSuite, PowerPoint, public speaking, SEO, Outlook, basic HTML/CSS, interviewing, basic web design, website structure and organization, graphic design, event planning and promotions.
3 Enrollment Marketing
February 2022 - Present
AGILE MARKETING SPECIALIST
Crafting content and designing creative for agile marketing campaigns to optimize performance and drive results for clients in higher education, including email, landing pages and microsites, pop-ups, and digital/social. Content strategy, proofreading, editing and reviewing other writers’ and designers’ work, QA testing, campaign launch prep, and testing/piloting new solutions, tools, and tech to implement across broader creative services, such as text messaging, pop-ups, immersive, and interactive email components.
Oskaloosa Main Street
July 2020 - January 2022
Coordinated downtown revitalization activities for Oskaloosa Main Street, part of the Mahaska Chamber, according to the Main Street Four-Point Approach™. Managed the Main Street program and budget, planned and organized community events, managed volunteers and oversaw committees, and supported business owners in the downtown district. Marketing and promotions, social media, graphic design, creative placemaking and tourism, publicity and public relations, grant writing, and fundraising.
The Iowa Children's Museum
January 2018 - June 2019
DIRECTOR OF MARKETING
I overaw the museum's marketing and PR through:
Design and implementation of annual marketing plan within the museum’s budget.
Development and execution of comprehensive public awareness program to increase visibility and name recognition, leading to financial increases in earned and contributed income.
Creation and coordination of strategic community outreach that promotes The ICM throughout Iowa.
Partners with Director of Development to grow members into donors.
Oversees museum’s official website
and social media presence.
Oversees Coral Ridge Mall Guest Welcome Center, guiding staff to exemplify outstanding marketing strategies for the museum, mall, and city of Coralville.
Serves as an ICM staff liaison with Board of Directors and leads Board Marketing Committee, setting meetings, agendas, etc.
Collaborates with Executive Director and Director of Development to achieve community relations goals. Increases financial stability of the institution to maximize resources and grow revenues from both earned and contributed sources.
Ruffalo Noel Levitz
May 2014 - January 2018
SENIOR CREATIVE WRITER
I wrote and edited creative marketing messaging to help colleges and universities recruit and enroll the right students.
Wrote and edited creative, compelling copy for various admissions materials, including emails, web-based landing pages, letters, postcards, self-mailer brochures.
Collaborated with graphic designers and creative leads and evaluate pieces' effectiveness.
Followed industry, company, and division best practices.
Incorporated target audience trends.
Maintained a consistency with clients' existing brands and materials.
Educational Advertising Awards:
Bronze, Direct Mail, 2016
Merit, Search Piece, 2016
Merit, Website, 2017
April 2013 - May 2014
October 2012 - April 2013
WEB CONTENT WRITER
I helped small and medium business owners all over the U.S. make their mark on the World Wide Web.
Created custom, search engine optimized content for multi-page websites.
Wrote website copy tailored to the client's goals and target audience.
Followed SEO best practices.
Made revisions based on client feedback and satisfaction.
Collaborated with graphic designers.
7 months later, I moved into the role of Website Editor.
Read and evaluated websites to ensure quality of content, design elements, and functionality.
Checked that sites were in line with company, department, and industry standards as well as meeting customer expectation.
Edited content and design as needed.
Provided feedback to writers and artists when content and design were lacking.
Moved approved websites along to the customer for their review and the beginning of revisions.
SOCIAL MEDIA ASSISTANT
Tweeted and pinned HP into the hearts and Facebook feeds of past, present, and potential residents.
Maintained multiple social media accounts for property management offices throughout Iowa.
Created and monitored Facebook ad campaigns.
Updated content on company websites using html and css.
Produced engaging blog content.
Wrote and edited marketing materials, print and internet advertisements, press releases, and website content.
Assisted in the branding and launch of the Prairie Pointe property.
Planned and promoted events, giveaways, and publicity.
Collaborated with office managers and the marketing department.
Assisted the online presence manager with special events, interior design, and hands-on projects.
EDITORIAL INTERN, HOME DESIGN
BETTER HOMES & GARDENS SIM
Interned for my favorite magazines.
Wrote main edits, pacers, and front-of-book stories for Do It Yourself, Storage, and Cottage Style magazines.
Participated in editing, content planning, prepping / propping / styling / overseeing photo shoots, working with PR reps, and producing.
Collaborated with magazine editors-in-chief, editors, photographers, graphic designers, interior designers, and producers.
The stories I wrote and sets I produced were published in several issues of the magazines.
June 2011 - October 2011
This photograph was taken by the talented Shea McGrath.